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Why Do We Gift Chocolate for Valentine’s Day

Valentine’s Day and chocolate go hand in hand, but have you ever wondered why? Beyond just being delicious, chocolate has a long history of romance, indulgence and heartfelt expression. Let’s dive into how this sweet tradition came to be ... 

A History of Romance

Chocolate’s association with love dates back centuries. The ancient Mayans and Aztecs believed cacao had magical, even divine, properties. It was used in ceremonies, including wedding rituals, as a symbol of prosperity and devotion. Later, when chocolate made its way to Europe, it became a luxury item favoured by royalty—an indulgence fit for love and celebration.

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The Victorian Influence

The modern tradition of gifting chocolate on Valentine’s Day can largely be credited to the Victorians. In the 19th century, Richard Cadbury saw an opportunity to market beautifully decorated boxes of chocolates specifically for Valentine’s Day. These ornate boxes often doubled as keepsakes, making chocolate a sentimental and romantic gift. This marketing success cemented the association between chocolate and Valentine’s Day in popular culture.

Science-Backed Love

Chocolate isn’t just a romantic symbol; it actually makes us feel good! It contains compounds like phenylethylamine (PEA), which can mimic the feeling of falling in love. Plus, the natural release of serotonin and dopamine when we eat chocolate boosts our mood—no wonder it’s such a popular gift!

A Thoughtful Gesture

Giving chocolate is a simple yet meaningful way to express love and appreciation. It’s versatile, catering to every taste—whether your Valentine prefers silky milk chocolate, rich dark chocolate, or something a little extra like Makana’s Truffle Medley or Rum & Raisin Panache.   

At Makana Confections, we offer a selection of handcrafted treats perfect for Valentine’s Day. Our Marlborough Pinot Noir Truffles are a decadent way to impress your loved one. Looking for a classic favourite? Our Creamy Caramel Supremes deliver the perfect balance of sweet and salty indulgence. And for dark chocolate lovers, our 72% Dark Chocolate Snaps are a rich and intense experience.

Timeless & Classic

While trends come and go, chocolate remains a timeless Valentine’s Day tradition. It’s a gift that never feels outdated or impersonal. A beautifully packaged box of handcrafted chocolates shows effort, making it feel special and luxurious.  

Sweeten the Moment

At Makana Confections, we believe chocolate should be more than just a gift—it should be an experience. Whether you’re celebrating with a partner, family, or friends, Makana handcrafted chocolates are made with love, making every moment sweeter.